French fashion house Chanel is investing in Swiss watchmaker MB&F, known for its unusual designs and innovative mechanisms, Bloomberg reports.

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Chanel acquires 25% of MB&F shares, which will provide the independent manufacturer with financial stability and will strengthen Chanel's position in the world of high-end watches.

Founder and Creative Director of MB&F Maximilian Büsser said the deal “guarantees the company's survival.” Financial terms of the deal were not disclosed.

Founded in 2005, MB&F is known for its uniquely designed watches that resemble animals, cars, or spaceships. Despite prices that exceed $100,000, demand for MB&F watches remains high.

The deal with Chanel will allow MB&F to continue to develop and maintain its unique style. For Chanel, in turn, this is an investment in the high-end watch segment, allowing it to expand its influence in this area.

Clarifications

Investments (English: Investment) – placement of capital with the aim of making a profit.

Innovation innovation — an implemented or being implemented innovation that ensures an increase in the efficiency of processes and (or) an improvement in the quality of products that are in demand by the market. At the same time, in order to be implemented, an innovation must correspond to current socio-economic and cultural needs. An example of an innovation is the introduction of products (goods and services) with new consumer properties to the market or an increase in the efficiency of production of a particular product.

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