Decorate your own shoes and t-shirts... The 'decoration' trend in the fashion industry

“Popular among the MZ generation who value individuality… More profitable than limited editions during the economic crisis.”

(Seoul = Yonhap News) Reporter Cha Min-ji = Singku (shoe decoration), Tikku (T-shirt decoration), and Baekku (bag decoration).

Recently, the trend of DIY decorating various fashion items is spreading among the MZ generation (born between the early 1980s and early 2000s), which values individuality.

**Shinku Experience Zone at Folder Busan Gwangbok Featured Branch**

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Folder, a premium shoe store operated by E-Land World, announced on the 24th that the Shinku Experience Center, which was introduced on the 10th to commemorate the remodeling of its Dongseong-ro store in Daegu, is gaining popularity.

At the Shinku Experience Center, you can purchase accessories such as beads, ribbons, and badges for around 5,000 won and decorate your shoes on the spot.

Thanks to the popularity of the Shinku Experience Center, sales during the 11 days immediately following the opening of the Daegu Dongseong-ro Highlight branch increased by 33% compared to the same period last year.

Following the Folder Busan Gwangbok Highlight Store on the 15th, Folder plans to introduce Shinku Experience Zone at the Myeongdong Highlight Store in Seoul, which is scheduled to open on the 23rd.

A Folder official explained, “We introduced the Shinku service to reflect the fact that Shinku-related content went viral on social media (SNS) and the voices of many female customers in their 20s and 30s asking about Shinku experiences.”

LF[093050]Keen's representative 'Newport' sandals, an American urban outdoor footwear imported and sold by , are also gaining popularity as shoe shoes.

The first batch of Newport sandals sold out two months after their launch last year, and this year's sales volume has tripled compared to last year.

**Round warm shoes with velcro for children decorated in your style.**

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As the number of young parents actively using social media increases, shinku is becoming popular on children's shoes.

Shupen, the footwear manufacturing and distribution brand (SPA) of E-Land World, announced that sales in the children's sports shoes category increased by 296% this month compared to the previous month.

The product that drove sales growth was the 'Children's Round Velcro Court Shoes', which won word of mouth as a Shinkuyong product and accounted for 43% of sales of children's sports shoes.

Fashion companies are continually introducing products and services aimed at consumers who want to decorate their T-shirts or bags.

LF Hazzys opened a Tikku experience space at its flagship store 'Space H' in Myeong-dong last May.

It is characterized by the ability to print the Hazzys symbol, dogs, graphics with British motifs, etc., using the screen printing technique, on Hazzys stock clothing sold in stores.

Hazzys recently launched the Super Hazzys bag collection with Samuel Smalls, aimed at white people, and released it as a set with an accessory cord.

A fashion industry official said: “The decoration trend seems to reflect the desire to add small dots to original fashion items and wear them as if they were completely different items amid the economic downturn and high prices.”

Another fashion industry official analyzed: “The MZ generation seems to feel a sense of efficiency in creating their own limited editions considering profitability instead of limited editions that are difficult to obtain and expensive.”