The International Fashion Week UF LAB has started in the Sverdlovsk Region and will be held from August 19 to 23. Collections in the Urals will be presented by designers from Russia, South Africa, Uzbekistan, Kazakhstan, and Belarus. The event was launched by Ruban from Moscow, Yuliya Skalatskaya from Yekaterinburg, and the South African brand MaxHosa Africa. The chief designer of the brand’s men’s collection, Tembaletu King, admitted that he is considering options for opening a brand boutique in the Russian Federation.