Significant changes have taken place in the Russian tire sector: the well-known Matador brand, previously owned by the German automobile company Continental, is giving way to a new brand – Torero. The renaming occurred after the acquisition of the Russian assets of Continental by the S8 Capital holding, which was the starting point for the merger of domestic tire manufacturers.

Torero symbolizes a new stage in the development of the tire industry in Russia. Production of the new line is headed by the Gislaved plant, formerly known as the Kaluga Continental plant. The first products of the new brand will be summer tires for cars cars and light commercial vehicles. The manufacturer emphasizes the preservation of advanced technologies and high quality components during the production process, writes abiznews.net.

The 2024 Torero tire lineup will include three main models. Torero MP47 is a summer tire for cars and crossovers, characterized by comfort and durability. Torero MP82 is a summer HT model for crossovers and SUVs, with an extended service life. And finally, the Torero MP72 is a summer AT tire designed for off-road use, emphasizing versatility and durability. It is expected that sales of tires under the new brand will begin in the summer of 2024.