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Cars will continue to rise in price even with a stable ruble exchange rate: why car prices have risen sharply

AvtoVAZ representatives have become more expensive

AvtoVAZ representatives have become more expensive

Photo: GLOBAL LOOK PRESS

PRICE RISE REACHED 14%

In September, cars continue to rise in price – car market experts told kp.ru. A large-scale increase in prices occurred back in August, when the recycling fee was increased. For this reason, cars have risen in price in the range of 33 thousand to 923.6 thousand rubles. depending on engine size. And then the ruble weakened – as a result, prices rose in a way they have not grown since May 2022, the Autostat agency notes. At the end of August, prices for some models increased by up to 14%. And in value terms – from 120 thousand rubles to 600 thousand rubles. depending on the car model and configuration, Renat Tyukteev, deputy general director for sales of new cars at Avilon AG, told kp.ru.

“Several models of new cars went up in price at the beginning of September,” Evgeniy Zhitnukhin, head of the dealer department of the FRESH automobile marketplace, told kp.ru. – For example, AvtoVAZ representatives have become more expensive. LADA Granta in various body versions increased in price from 1.3% to 5.7%. Kia cars – Cerato, Soul and Seltos of last year’s production became more expensive by 3.6-5.7%, the Chinese auto industry – Chery, Omoda and Exeed, Geely, JAC, FAW and Jetour – increased prices by 1.1% – 10. 4%.

According to him, the main reasons for the growth were the increase in recycling fees and the fall in the ruble exchange rate. And VAZ models have grown due to the fact that they still have a lot of imported components – they also react to changes in the exchange rate.

“But the German models imported through parallel imports have risen in price the most – the rise in price has reached 20%,” auto expert Sergei Loginov told kp.ru. – The price increase was also affected by the complex logistics component; the cost of transportation costs increased due to the rise in the dollar.

The expert noted that cars imported before the jump in the dollar and before the increase in recycling fees also became more expensive.

“These are the laws of business,” he explained. – If dealers sell at the old price, then buying the next new car at the changed rate and importing it with paying a new scrap fee will be at a loss to them.

WITH MILEAGE THE PRICE HAS ALSO INCREASED

“It is noteworthy that the increase in prices for new cars also had a negative impact on the cost of secondary market models,” noted Zhitnukhin. – Over the month, the largest price increases were recorded for the Skoda Rapid model – 9.3% and for BMW sedans – 8.4-9.1%, as well as for a dozen other models.

But in the secondary market, the growth of recycling collection has not yet said its last word. There is a situation of delayed effect here.

“The recycling fee will have a direct impact on the supply and demand for used cars only when new cars purchased after the introduction of the recycling fee are resold again,” Vladimir Zhelobov, director of sales of used cars at AVTODOM Group and AutoSpetsCenter Group, explained to kp.ru.

Rising prices have somewhat cooled consumer fervour. In September, sales growth slowed down and now experts are talking about stabilization of the situation.

WILL CONTINUE TO INCREASE IN PRICE

According to experts, the rise in prices will continue.

“In the fall, the rise in car prices in absolutely all segments will not stop even despite the stabilization of the ruble exchange rate,” Tyukteev believes. – The greatest growth will be observed in those cars that are supplied through parallel imports. Chinese brands, which are actively developing their dealer networks in Russia, have a more restrained pricing policy, so the prices for their cars will not increase as much. But the price increase process will take longer – two to three months.

According to Tyukteev, the growth will continue due to the fact that not all importers have raised prices yet; many are smoothing out the growth and will gradually increase prices over the course of several months.

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