Chinese automakers will be in the spotlight this week at the Bangkok International Motor Show for their successful sales of electric vehicles.

It underscores growing rivalry for the Japanese auto giants, who have dominated the Thai market for years. Companies such as Zeekr and Xpeng Motors will introduce their latest electric vehicle models to Thai consumers. Chinese manufacturers are planning a widespread rollout in the Southeast Asian market, with new showrooms opening and offering a wide range of electric vehicles.

They also intend to compete with companies such as BYD and Great Wall Motor, which already hold the largest share of the electric vehicle market in Thailand. The rise of Chinese automakers in Thailand comes amid increasing competition in the domestic market, where car makers are competing to cut prices.