A commercial fund for the development of cinema and animation will appear in Russia, its creators are the National Media Group (NMG) and the Russian Direct Investment Fund (RDIF). The volume of investment will be up to 8 billion rubles, of which more than 50% will fall on NMG. Now the main investors in film production are the Ministry of Culture, the Cinema Fund and the Internet Development Institute. Market participants believe that the initiative will reduce the “content hunger” in the market.