Member of the Council of the Guild of Marketers Nikolay Grigoriev in a conversation with Pravda.Ru, he gave advice on choosing a sweet New Year’s gift.

The expert believes that it is not profitable for sellers to slip something expired and unusable to buyers.

“If you come to a serious company, some large one that has been working for many years and expects to continue to work, then for this company the brand, the company, the reputation of the company is, in fact, its capitalization, this is the money of the shareholders. If you buy from somewhere unknown , in who knows what market, where this person is today, tomorrow he is no longer there, and you will never see him, there, of course, you can expect any tricks, but in fact, there you can expect tricks not only before the New Year , but in general on any day,” explained the marketer.

He noted that store owners are interested in brand capitalization, but excesses can occur at the level of sellers who can slip something of poor quality to customers.